Before coming to how is branding affecting consumers’ behavior in the contemporary marketing world, first, it’s important to pen-down what ‘branding’ actually is. Branding; a widely-popular term that is frequently used in the marketing world has a vague definition to define itself.
Rather than the content written in it, a book is bound to impress its customers with the energy displayed on its cover. Although it’s almost a sin in the book world to judge a book by its cover, still one can’t deny the power of the good-looking book. Let’s be honest, you can’t expect a reader to have superpowers to pass through the cover and look into the matter of the book in bookstores, of course,
The relevancy factor while designing memorable business cards is often neglected, not only the designer but the customer themselves has very minimal knowledge of their brands. Business cards, nowadays, are the first thing that you hand over to your potential customers hoping to catch some genuine attention. However, by neglecting factors like relevancy and other basic principles, only negative feedbacks are achieved.
If you’re associated with branding and marketing, you know how important it is to own a business card to place your foot in the business…
Since the time human race stepped into the era of trends, I mean the 20th century, things have always seen the hype. Whether it’s about social media trends, food trend or even business trends, people always try to build everything as ‘trends’. Here’s what the pandits of marketing predicted about the trending logos in 2018.
Ever wondered why a logo is made to remember? A logo design, before creation, goes through a process of brainstorming, after which a creative logo can be shaped. Designers that tend to avoid this major step before creation often produce something unoriginal. Before guiding you through the steps of how to make a logo design memorable, the first and foremost question t”o address is, “Why is it even important to create a memorable logo“?