Whether you are starting out as a new Entrepreneur or already rocking the e-commerce landscape corporate branding is a strong tool that you can use…
Some consider logo as just a symbol, others take it to promote the product in the eyes of the customers. It is also some images…
Let me tell you a little secret. There are two ways to become successful. The first approach is to walk your own path. To experience…
Before coming to how is branding affecting consumers’ behavior in the contemporary marketing world, first, it’s important to pen-down what ‘branding’ actually is. Branding; a widely-popular term that is frequently used in the marketing world has a vague definition to define itself.
A brand persona is characterized by its façade as well as what lies beyond its visually-bound state. It doesn’t depend on how big or small your brand is; it depends on your ability to align its values and core messages parallel to the process of building your brand. A man is known by the company he keeps, but a business is known by the audience it keeps. Each brand needs to establish a strong customer base-
In the contemporary world, digital business has almost outshined all other forms of businesses. This makes us question the durability of different forms of advertising as well. Let’s begin highlighting how digital marketing has successfully managed to sabotage the importance of traditional marketing. It might seem disturbing to read against digital marketing on a ‘blog’ and that too on a ‘digital marketing service’ website,
The hiring of a graphic designer does not come with a flat fee. Designers charge different projects differently and hence, a standard deal can never be prepared for all. In fact, it is likely for a single designer to charge a different price each time for the same kind of work. The price for hiring a designer is actually a result of certain aspects of the design process that determine what fee a designer would charge for the work.
In today’s global market, an unprecedented number of companies are competing against each other for customers. There are two ways in which a company can set itself apart from its competitors though. One is by the means of the line of business it engages in, and the other is through the identity it espouses. Corporate identity is expressed by means of branding. A brand is a representation of what a company stands for, and the values it upholds.
Readers are known to be shopping with their eyes. Hence, the book covers that are the most attractive prove to be selected for purchase. Due to this very importance that these cover designs hold, authors are seen to be placing immense focus on designing book covers that are great. However; this is a task that does not make it to the skill sets of an author. An author may be great at writing, however; is not meant to be good at designing.
How many times have you heard people saying and believing in this phrase? Many, right? Ever wondered what is it in the cover that forces people to make perceptions. There has to be something in it that tends to capture attention and that something has to be powerful enough to make people create idols or destroy the ones already created.