Feedback is integral to the making of a great design. It serves as a significant tool that helps bring the designers on track. Though feedbacks can be valuable, however; they may trigger frustration in the designers if not given in the right manner. Hence, to ensure that the feedback remains a source of motivation, it is important for the clients to make it effective.
Effective feedback is an art which requires the client to follow a set of dos and don’ts. Being successful in doing so, the client can achieve success in imparting the right feedback while also preventing the designer from getting frustrated.
Positive over Negative
The positive has the power to elude the negative and hence; a client should always mention feedback via highlighting the positives of the design. Starting off with the strategy of praising the designer the client can get the designer to listen to the feedback.
Keep in mind that the designers put their hearts and minds into the making of a design and hence, expect an acknowledgment in return. Praising them for a marvel they’ve created is pretty easy, however; giving them an effective feedback when the design isn’t good, is the real challenge.
Clients can appropriately make use of the sandwich approach in which the designer is to be praised first. Then, the client is permitted to mention the areas in which the design needs improvement. The client should remember not to be harsh to the designer. Finally, the client can close the conversation with a positive statement.
Trust the Designer
The designer may not possess the knowledge of your brand, however; is likely to be aware of the design trends prevailing in the industry. Hence being the client, you need to have faith in your designer. By suggesting you to have faith we do not mean asking you to trust the designer blindly. But, by saying so, we suggest that you let the designer do his work while pinpointing the areas of improvement later. This way the designer will get a chance to show his best piece; one that you may love.
While conversing with the designer, make sure that your instructions and feedback remain clear. Ambiguity kills the creative side of the designer and is likely to get him frustrated as well, therefore; in order to avoid such a situation the client can sit with the designer and explain to him his expectations in detail. This will help set a clear path for the designer to work on while decreasing the number of revisions at the same time.
Design isn’t magic. Everything that a client requests hence cannot be done. It is natural to have an idea in mind, however; forcing the designer to work on it should never be the aim. You, being the client, can always discuss the idea with the designer, however; analyzing whether the idea’s practical or not has to be the call of the designer only. Therefore; impractical requests should never be made in-front of a designer to avoid getting them frustrated.
Never Ask Them to Copy
Asking a designer to copy a competitor’s design is equivalent to challenging the designer’s creativity. A designer is likely to get frustrated when asked to leave behind his creative juices while adapting the idea of some other designer as his own. Hence, avoiding such a situation is likely to bring better results.
There are various events and circumstances that can get a designer frustrated. Hence, it is always advisable to look into the root cause of the problem while picking a suitable solution to deal with the matter.