The hiring of a graphic designer does not come with a flat fee. Designers charge different projects differently and hence, a standard deal can never be prepared for all. In fact, it is likely for a single designer to charge a different price each time for the same kind of work. The price for hiring a designer is actually a result of certain aspects of the design process that determine what fee a designer would charge for the work.
The cost may vary from $5 to $1000 depending upon the nature of the work as well as the designer’s profile.
It is advisable always to prepare a list of designers; you wish to get the work done from, before approaching them. When searching for a designer, you are likely to encounter several of them charging prices that their work does not justify. Such designers should immediately be removed from the list as you would definitely not want your money to be wasted on something that isn’t worth its price.
How much for graphic design services then?
Here are the aspects that a graphic designer is likely to consider before setting a price for the project.
Graphic Designer’s Experience
Graphic design rates majorly depend upon the experience of the graphic designer. A designer that is experienced is likely to understand your project within no time while delivering designs that are of great value. Also, experienced designers are knowledgeable with respect to the industry trends and hence, are likely to give better results as compared to amateur designers.
The location of the designer and the market conditions also play a role in determining the cost of hiring.
Graphic Designer’s Reputation
Some well-reputed designers also happen to charge a large fee for the project. Hence, the graphic designer’s reputation also plays a major role in deciding the cost of the service.
It is to note that a designer’s reputation is directly proportional to the experience they have in the field, the resources they have access to and the number of successful projects they have performed to date.
Nature of the Work
The scope of the work also helps determine the pay for the project. A job with a fairly large scope is likely to be given a higher quote as compared to a job with a narrow scope.
The idea of the nature of work is justifiable as well. The more the work a designer would have to do, the more they will be charging for the same. A project that requires designing a single logo would be charged much less than the one that asks for consultation, several concepts, and unlimited revisions as well.
The final aspect that helps set a quote for the project is the project’s deadline. If the deadline for the project is close and the designer is required to submit the deliverables within a time less than what they otherwise take, the project price would automatically increase.
Though an important aspect, it can be mitigated by a business if they start off with the project a few days before the deadline while giving the designer the leverage to complete the task within their set time frame. The business, for this purpose, can try preparing the materials, needed for the design, beforehand. This would shorten the waiting time of the designer while allowing them to meet the deadline as well.
A graphic design pricing list is usually an odd idea and hence, a lot of graphic designers do not have them. For those who do, their terms and conditions suggest the tweaking of prices as per the different aspects mentioned above.
You may find beginners having their freelance graphic design price list, however; the purpose of it is only to give their services a boost. Even they are likely to alter the set prices if additional services are asked for.
Hence, if you ever stumble upon a graphic design fee and pricing guide pdf read it thoroughly to understand the different elements based on which the price for a project is determined. Knowing this, you will always be in a better position to bargain with your designer or hire one for your project, whichever the case be.