Before coming to how is branding affecting consumers’ behavior in the contemporary marketing world, first, it’s important to pen-down what ‘branding’ actually is. Branding; a widely-popular term that is frequently used in the marketing world has a vague definition to define itself.
Brands Design tried to dig deeper into this and found some really mind-blowing back-end stories associated with the logos and the way they’ve been shaped. And to amaze the readers further, we found the stories interesting enough to be re-lived. Therefore, we revamped some of the all-time famous logos under the legend it was probably based on.
A brand can have several elements facilitating it in its growth. However; one element, namely the brand’s logo, proves to be the most important amongst all. It is the logo that a customer comes across first when having an encounter with the brand. Hence, the level of appeal that a logo contains, determines the success that a brand will receive in its market.