Font style is crucial in logo designing – it can either make your logo design a hit or simply break your branding game. Well-utilized typography depicts your brand story in the logo design and builds recognition everywhere it goes around the world. But even the slightest mistake in using the right typography can fully destroy your brand. There are uncountable font styles available and the selection is quite critical. A professional logo designer not just puts up any font style in his designs, but they select them on the basis of critical analysis and made sure that the font really complies with the values and messages of the brand. To help you become a professional logo designer and keenly understand the trending most font styles, I have put together the ten font styles every professional logo designer should know about in this blog post.
How to Determine Your Brand Complaint Font Style? –
First things first, a professional logo designer should always outline brand personality before selecting the font style. Brand personality is basically the combination of voice and emotions that you aim to communicate with your audience. Thus, you can select font styles that possess the capability to evoke similar voices and emotions among the audience.
The thought that there are thousands of font styles available in the design industry might scare you from learning their attributes. To your delight, we can easily divide them into a few broader categories and learn the attributes of these few categories to fully understand the use of each different font style.
Serif Logo Fonts –
They have decorative feet at the end of each different letterform and depict a classic yet polished feeling from the outlook.
Slab Serif Logo Fonts –
They are bigger and bolder, made with huge letterforms and meant to attract the audience even from a distance.
Script Logo Fonts –
They usually include both casual and formal letterforms, depicting the flexibility and non-alignment of manual handwriting at times.
Sans-Serif Logo Fonts –
They don’t have formal feet with each letterform; instead, they are casual and modern with a touch of minimalism in style.
ProTip –
It is always recommended to use either a single font style or a pair of two when designing a professional logo. Adding more than two fonts together often creates confusion and inconsistency in your logo design. Also, make sure to put together those font styles that complement each other.
Here Are the Ten Font Styles Every Professional Logo Designer Should Know About
Futura –
This is a geometry inspired font style that is popular for making clean circles, squares, and triangles. It looks broader and clearer which makes it the most used font style in professional logo designing. Also, because geometrical logo designs are highly trending, this geometric font style has also become the best choice of designers.
Helvetica –
This font style is the oldest available in graphic design. Professional logo designers are using Helvetica since 1984 and have become much comfortable with its usage. However, it cannot be used with all kinds of logo designs for it has much-tightened spacing between the letters.
Zorus Serif –
This is an antique font style designed by a Canadian designer, Jeremie Dupuis. It works best with logos aimed at representing an old fashioned and printing outlook. It comes in both standard and italicized versions.
Bobber –
This is a kind of slab serif fonts that represents the right emotions of the past era with a fusion of cool and vintage outlook. It is mainly based on grids and can be used for both promotional and individual purposes.
Rockwell –
This is a strong and bold expression of fonts capable of evoking all the vintage emotions and vibes among the audience.
Univers –
This is a sans-serif font style that was designed back in the year 1954. Since then, it ranks among the top choices of professional logo designers and can be seen in most of the successful logo designs. It is geometry-inspired yet helps you curate clear typefaces with all the right detailing.
Sackers Gothic –
This is a roman inspired font style designed and curated by the monotype design studio back in 1922. It has a bold and sharp outlook and does not exist in the lower-case alphabets. It is popular with gothic logo designs and can be also be seen primarily on the book covers.
Big Caslon –
This is a classical font style, revamped from the basic Caslon font in 1994. It represents the real form of digital typography and that too in a classical style.
Neo Sans –
This is a go-to font style with very friendly yet curved edges. It is highly appreciated by renowned brands and is used by them for rebranding purposes, for instance, intel in 2005.
Tondo –
This is the cutest among all font styles. It was designed by Veronika Burian in 2007. It has rounded curves with a fresher and bubblier outlook.
Concluding the thoughts, as a professional logo designer you have access to so many font styles. The real designing skill is to opt out the best among them which not only complies with your brand’s values but also engages the audience and turns them into potential clients. Learning and understanding the above-mentioned font styles can help you become a professional logo designer without any doubt.