Logo design is the foremost thing any customer would come across when interacting with your brand and thus, it calls for quality and professionalism. It is one of the most essential branding tools and requires a lot of effort and detailing. Whether you are starting up with a small brand or your existing brand needs to be refined, a quality logo design always comes as your basic requirement. Wondering what does a quality logo looks like? Well, I’ve come up with this exciting guide featuring all the right tips to evaluate the quality of a logo design.
Dive in to burst your curiosity!
How to Evaluate the Quality of a Logo Design
First things first, there’s no ideal formula to come up with a quality logo design. That’s particularly a subjective statement. There are a lot of factors that contribute to the making of a quality logo design and so does to create a bad logo design. But these factors differ for each different business and brand. A superb quality sports logo such as Nike cannot work qualitatively for a pharmaceutical brand such as GSK. However, there are certain tips to evaluate the quality of a logo design that applies universally and can surely help you make a wise decision.
A Quality Logo Embodies Your Brand
As mentioned before, your logo is the first thing that comes across your audience or customers when interacting with your brand. Therefore, it shall embody your brand and speak your values in a clear way. Whenever you are supposed to evaluate the quality of a logo design, make sure that it has been designed with a strong focus on your brand and represents each aspect of your business with perfection.
How to do that?
A simple drill is to show your draft design to a person who has no idea about your brand and ask them to analyze what the logo represents. The closer their analysis reaches to your actual brand functions and values, the better is the quality of your logo design. Boom!.
A Quality Logo Is Aesthetic and Captivating
Not to forget, aesthetic and captivating visuals lies at the top of this whole process. when evaluating a logo design, always make sure that the logo is not just representing your brand but also has a unique and aesthetic aspect with the capability of captivating your audience.
How to do so?
Simple. There are two main requirements to create an aesthetically pleasing logo. First, it shall be adaptable. Second, it shall be unique. Suppose you create an incredible logo for your brand but it cannot be adjusted for different platforms, is there any constructive usage of such a logo? Nope. Now suppose you’ve got an amazing as well as adaptable logo design but the concept mixes up with that another brand, will that help anything positive? Nope.
So, aesthetics is significant when evaluating the quality of a logo design.
A Quality Logo Is Recognizable and Memorable
Put aside all the factors, recognition and popularity are the most important drivers. The higher the recognition your logo is capable of attaining, the better is the quality of your logo design. Undeniably, we come across a lot of logo designs that are basic yet memorable for decades. A great example is Coca-Cola, they have an almost similar logo since their inception yet the typographic strategy encapsulated in their design has massively contributed to the brand’s worldwide popularity and recognition.
How to evaluate that your logo is recognizable and memorable?
Well, it can only be known once you’ve successfully launched your logo. However, the key attributes you must check when evaluating your logo for recognition include uniqueness, brand representation, and an encapsulating visual design.
A Quality Logo Is Functional
Last but not the least, cross-check functionality when evaluating the quality of a logo design. With digitalization hitting every other industry, functional logos have got the utmost demand. With so many different marketing platforms such as social media, business cards, merchandise, etc. a logo has to be adjusted into different sizes. And so, the utmost quality of a logo to be evaluated is the functionality and flexibility of its design. It shall look equally attractive and memorable at each different platform.
Though it’s difficult to come up with such a functional logo design, the symbol drive logo strategy is an effective way to keep both the factors of brand representation and functionality active at the same time.
To put it all short and condensed, evaluating the quality of a logo design calls for multiple factors and so, is a crucial process. Though you can accomplish the process successfully by following the above guide, there might be a need to hire a designer or an affordable logo design agency TX to get your goals attained.