Travel agencies remain in dire need of attracting people. With fewer options available in the market, the travel industry tends not to be cluttered and hence, the chances of capturing the customer’s attention remain high. With a great looking logo combined with a catchy font, a travel agency can make it to the limelight in no time.
Travel Logo Inspirations for New Businesses
How to design custom travel logos for your business?
The task isn’t as simple as it sounds. Logos for travel agencies are easier to design when an idea is already there in one’s mind, however; in case of an idea not being there, the process is likely to get lengthy and difficult. Picking the best logo to go with the travel agency’s business can be a time taking task, nevertheless; a success in the same can lead a business to great heights.
Being a part of the travel business, the most important characteristic that a logo should have is the element of fun and adventure. Travel agencies tend to sell its customers an experience rather than a mere air ticket and hence, this experience should be portrayed through the business’s logo design.
Adding an airplane or mountains to the design can easily help depict the same. However; these are some icons that are commonly used by all similar businesses. Hence, for your travel agency, you can be creative while coming up with travel logo ideas that are different yet relevant.
Use a Clean Font
A great icon paired with a clean font can do wonders.
If you have chosen a unique icon for your travel agency, it is always advisable to launch it with a clean font. This would allow the icon to standout in the logo while allowing the font to complement the overall look of the design.
It is to note that the font should always remain relevant to the nature of the business and the style chosen for its logo. In case of a discrepancy between the two, a confused image of the brand will be portrayed to the customers while harming its goals for brand awareness.
Expand the Design’s Use
The design for the logo should not be restricted to billboards and to the business’s website. With so many efforts put in developing a perfect design, the travel agency should flaunt the logo on various other platforms such as their letterheads, business cards, and on social media pages etc.
This portraying of the business’s logo at different places and on different channels can help the travel agency enhance its recognition while gaining a greater chunk of the audience as its customers.
There are no hard and fast rules as to how a perfect travel logo image can be developed. It depends upon the designer’s knowledge and expertise on how close a business could attain perfection.
Logos for the travel agency and tourism businesses are hence, essential to be developed with care and precision to reach results that prove to be overwhelming and great at capturing the attention that is required from its customers.