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We all want to become highly successful and the best way of achieving success is to provide the ultimate user experience to our clients and customers. As a human, our minds are trained to address options and adapt to solutions which are easy and less complex. Because, complicated things leave us in a bad mess.

Such is the case with websites.

The most important part of any website is a well-designed landing page. It’s where most potential leads will find themselves at the end of your sales funnel. Here, they decide whether they wish to avail your product/service or not. Hence, it is highly important that your landing page designs are less complicated.

Today, I am going to cover an article where I will discuss UX concepts that can help owners declutter their landing pages and get the best response from incoming visitors. So, without further Ado, let’s begin.

Concept # 1: Don’t Get Betrayed By Adding a Button in Your Website Header

Many websites are designed quite incredibly amazing. However, when you check out there headers, they often have a CTA placed at the corner of their website. Take for example, the Slack’s current homepage.

While CTAs are a good thing, but emphasizing it within a header of your website is not ethical from the UX perspective. I believe a button in the header and the same button used again in the slider content simply clutters up the landing page and devalues it among visitors.

My advice is to remove the button from the header or you’re simply betraying the laws of the UX world.

For instance, checkout how this particular website theme contains a single button placed at the center.

Fame

Because, even positioning matters! 🙂

Concept # 2: Use Less Words to Put Your Message in Front of the Visitors

Most website designers make this humongous mistake and barely recognize it. They clutter website landing pages with a load of content. Let’s be completely honest with each other, how many times do we visit a website and actually stay around for long to go through long paragraph content?

Here’s a bad example to trigger visitors into making a decision.

Ephesoft

According to Sweor,

A user may form an opinion about your website in as less as 0.05 seconds which is approximately 50 milliseconds regarding your website and make the judgement call of whether they like it or not.

That’s why, I tell every other person… First Impressions Really Do Matter… And it matters A LOT in website!

Hence, it is best advised that you use less amount of words in order to convince a user so he/she takes a formidable action.

A good example of such a page in my opinion is from Team TreeHouse.

TreeHouse

Do you see how convincing these guys look with those numbers and a simple but easy to absorb message! Short copy always communicate the point quite effectively among users of the same mind.

Concept # 3: Make Sure That CTAs May Show Up at the Right Place on the Right Time

It is highly important that you make sure, the CTA may appear in your landing page sales funnel, at the right place on the right time. After all, Call-to-Actions can only become actionable when they are used in the most perfect context relating to the user’s situation. It is something that many firms fail to address.

Here is an example, of a website called the Treehouse Software.  

No wonder the website is offering some agile solutions to identify customer’s business value. But, there entire website has not even a single CTA which really wouldn’t trigger an incoming visitor I believe.

TreeHouse Software

On the other hand, a website with clearly defined CTAs placed at the right spot can often get better clicks than those with little or no CTAs at all.

Here is an old design from the campaign monitor’s website which I really liked.

Campaign Monitor

Although, the website has a lot of cluttered content, but just see how effectively these guys have used their CTAs in the design and made them quite prominent.  

Concept # 4: Last but not the Least, Carve a Clear Path to Conversion

There is not just one single element that compensates for the overall website design. In other words, there are several different levels involved: a custom logo design, the way content is written, how CTAs are placed and the entire sales funnel. When all these elements work together, you get the perfect website.

According to Unbounce, the best landing page builder on the Internet,

“A good landing page is one such which is focused on a particular agenda and that is to resolve your problem. Instead of diverging the attention, it focuses the attention of a visitor to a single message.”

During my research, I came across this website called the Muck Rack. And, I believe these guys have perfectly nailed it.

Muck Rack

As someone whose enthusiastic to learn about design, I will encourage you to visit their website and see for yourself 🙂

So here are some of the basic concepts which I believe can help you win the consent of your customers which will ultimately contribute to the optimization of conversion rate. Many websites get a lot of visitors but when we ask them where the problem is, they always complain about the increasing bounce rate.

Minimizing bounce rate on your website is not everyone’s cup of cake; however, when it is dealt under the supervision of an experience individual who has ample amount of on-hand experience, it can really work wonders for your businesses. So instead of deviating your focus from the important tasks at hand, my advice to you is that you should hire an expert to optimize your landing page. We offer FREE consultation.

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