Though the year 2021 is to begin less ideally the hopes with 2021 are pretty high as we are leaving behind the sorrow and grief. Therefore, the logo design industry in 2021 is also set to make a handful of contributions in the cause of making this world a happier place and wash away the sadness of the past year with so many amazing design trends popping up.
Recently, a community of logo designers was polled about how the logo design industry in 2021 might pop up and they had some amazing trends to talk and share about. The designers of today are no doubt saddened by the current scenario of life across the globe but they are trying to experiment with new ideas and strategies at the same time.
Logo Design Industry In 2021 and The Design Trends
Though traditional logo designs were highly into the trend with little modifications throughout 2020, they seem to be evolved into finely curated modern logo designs as we are entering 2021. Therefore, the trends that are to support the modern and chic logo design industry in 2021 includes the following –
Perspective Designs –
Minimalism and clarity have been the utmost foundations of logo designs in 2020. However, the logo design industry in 2021 is expected to move a little upward than plain minimalism and incorporate more depth to their designs using perspective designing techniques such as curvature and foreshortening. The logos would remain simple and minimal yet looking at them would speak of the brand’s values and purposes more deeply and thoughtfully. Take a look at the examples below and you’d be surely able to know the difference between a plain minimal and a minimal with perspective logo design.
Modernized Symbolism –
Logo designs have always been immensely inspired by the older symbols aimed at depicting the goodness of ancient times from a designer’s perspective. A common practice has been creating specified icons to reflect each different brand, however, the logo design industry in 2021 is expected to bring innovation and let the icons of ancient times represent the values and struggles of a brand.
The examples shared below can surely help you understand the difference between classical symbolism and modernized symbolism.
Static Motion –
Previously, we’ve come across a lot of such logo designs that were incorporated with animation. Also, technology innovation helped designers in bringing so many variations into their designs. Now that they have tried almost every possibility, coming up with something new seemed difficult for the logo designer in 2021. However, the designers of today are geniuses and they have come up with an amazing innovation i.e. creating motion into motionless logos such as splattered particles, fluid shapes, and action lines, etc. This represents how a product is not just a product but also associates with the audience by being a living being.
The logo design shared below can help you understand the trend a lot better.
Divergent Letters –
Wordmarks have been largely known for primarily being straightforward logos. The ideal focus of such logos is on the brand’s name and though they possess a greater chance of being memorable, they are less likely to allow creativity in the longer run. The logo design industry in 2021 is expected to bring innovation and introduce divergent letters in place of straight typefaces; giving out an amazing opportunity for creativity. You can see different logo designs popping out where a particular graphic is being used to form a letter and at places, the letters are simply used in different sizes and shapes to make the logos attractive.
The examples shared below can help you better understand the difference between classical wordmarks and the wordmarks of 2021. Boom!
Simple Geometry –
Shapes have always been an integral part of most logo designs. The logo design industry in 2021 is expected to further simplify their usage and create logos finer and more classic. The incorporation of minimalistic shapes into logo designs tends to make them a lot restrained as well as allow more experimentation with rich and saturated colors.
The great part of this trend is that it allows you to create perception and depth into your design by the simple layering of shapes. Take a look at the given example and you will better understand this incredible design trend.
Organic Symmetry –
Balance has always been an essential foundation for good logo designs and the best way to express balance in your designs is by creating symmetry.
An ideally symmetrical logo is equally the same from both sides when divided from the central point. They tend to showcase strength and power communicating that a brand is all capable of what it promises. Though symmetry has been common previously, the logo design industry in 2021 is expected to incorporate balance even into hand-drawn logos. And that surely is some great kind of innovation.
Take a look at the following example and you will better understand this design trend.
Adjacent Color Schemes –
Colors being an integral part of every logo design were also expected to pick an advancement as the entire logo design industry is evolving and the designers proved it so right. Most of them seem to be using adjacent color schemes from the color wheel into their logo designs and giving them a hint of amazement by all means. The increasing popularity of adjacent color schemes is rightly pressing the contrasting trends and harmony is what we can expect to see in the year 2021.
Take a look at the example given below and find a great explanation of this incredible design trend.
Putting It All Condensed –
The above design trends rightly depict that the upcoming year is to be super exciting for the logo design industry. And so, we can expect some great rebranding to happen shortly featuring the trends of modernized symbolism, divergent letters, organic symmetry, perspective design, static motion, and so on.